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The death of Pete in ASM didn't feel like a cheap plot device. Sure, it was a publicity stunt, but his death wasn't cheap. It was just a different way to die than going out fighting and punching in a super-heroic way. It's only after this latest issue that I see it for a cheap plot device. They already used the super-heroic, everyone-saw-him-going-out-swinging death on Parker in the Ultimate Universe. Using that twice would have just made people call copy-cat.
And they could have tried to come up with some character-based stories for Spider-Ock, have him grow as a character in his own right. But no, they had to plan out a contingency for nerd rage and put said contingency into the FIRST ISSUE, instead of 10 or so issues later.
The blame really rests on both parties, though. It works in a cycle: There are the fans, who drastically overreact even though badly-written superhero stories happen all the time. Then there are the creators, who bow down to the fans' wallets and have to (badly) write out emergency retcon plans to their if/when most people hate on some kind of change (the case is mostly "when", from what I've seen). So it's either keep writing the same stories for all time and maintain a steady cash-flow, or push something forward in an attempt to stir things up, fuck it up, and then go back to whatever you were doing beforehand with some elements of said stir-up still intact.
It seems like the only things that stay permanent are the characters. For every bad story, we get some new things. When One More Day happened, we got Peter working at Horizon Labs, creating tech there that would help him defeat villains and then put that tech out there in the real world. That gave us some solid stories. Avengers vs. X-Men was pretty bad, but it gave us 1) New mutants popping up around the world (since Scarlet Witch put a damper on that back during House of M, another bad thing) and 2) A+X, a new series where it's all about Avengers and X-Men teaming up to slap the shit out of bad guys. That's all the series is about, and it does its job well.
So with Superior Spider-Man, we may get some kind of Peter-Parker+Octavius mind-meld, or we may get regular Peter back, but with Ock as some kind of advisor supplying some more brains for gadgets or critical reasoning to help Spider-Man figure out how the hell to get something done. Either way, I hope that before then we can get some interesting stories out of Spider-Ock, or Spocktavius, or just Spock.
_________________ Burn 'em to shreds, tear 'em to ashes.
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