Exactly the questions I was hoping for. e: Wow, still ended typing a whole wall of text, at least now I'm slightly happier with it. I hope it's not too long-winded.
There indeed is no such thing as inherit value, and a media product is worth as much as the entertainment it brings to you, specifically. There is no accounting for taste, or so they say. However, there is often a distinction that can be made. There are people who engage themselves to learn more about a form of media, who play, watch or read more of it, who try out different kinds in order to find the one they enjoy the most. They often acquire a more ‘refined’ taste. These are the snobs, the hardcore gamers, the hipsters or what not.
Then there’s the other kind of people. You know what I’m talking about, almost all of you have a group of people you look down upon. The Twilight lovers, the CoD fanboys... These are generally people who are new to the media or have only experienced a limited part of it. Often they are called scrubs or casuals in the gaming community. Note that I'm talking about people with limited experience, not just people with certain tastes. I have friend who’s played tons of shooters, from Timesplitters through Battlefield, Unreal Tournament and Team Fortress 2, as well as a ton of other genres. He just happens to like Call of Duty the best. He actually fits in more with the former groups since he has a more defined taste, for example despite enjoying MW3 he still thinks MW2 was the best one and he hated BlackOps.
The point I'm trying to make is that corporations aim to make cheddar, so they will try and appeal to the largest possible demographic, often referred to as mainstream. That's all well and good, but it generally means that the product will be as easy-access and straight forward as possible. This unfortunately often comes at the cost of depth. Let me illustrate with two examples:
- Remember the first time you watched ‘generic action movie’? I think most of us thought it was the hypest shit. But after realizing there were a dime a dozen of these, and indeed watching dozens of them, our enthusiasm quickly toned down.
- 'Game' is a typical, big budget AAA title. It’s made to appeal to as big of a demographic as possible, so it’s easy to pick up and features straight-forward no-nonsense gameplay and story. It’s a fun game, but it unfortunately lacks depth. Someone who hasn't played a game like it before would probably be blown away. He'd spends hours and even days mastering it and trying to improve himself even further, and after reaching a high level he’d be content showing off his acquired skills. A more experienced gamer however, would quickly figure out the game as there's nothing truly innovative (since innovation is taking risks and companies don't want that) and get tired of it, since he's played too many like it before and there's no further depth for him to explore.
The problem I'm trying to address here is that there's a stigma in our current society that everyone's opinion has equal value. This stems from the previous point that there is no thing as inherit value, and it differs from person to person. While this is true, one must take into account that there are two main extremes media can develop towards at this point. 1. Companies keep making generic mainstream media, eventually everyone gets tired of it but it's still sort of fun and it's not like they can pick anything else since companies don't dare to take risk. Eventually culture devolves into a mediocre grey where nothing stands out. 2. Enthusiasts make their opinion known to the companies so they have a better idea what kind of risk they can take. They also talk to newbies and teach them to appreciate more obscure media. This is important as there are such things as "acquired tastes". People often scoff at wine lovers because normal people can't taste the difference, but what they don't realize is that there is an entire extra "dimension" from which they can derive joy. It's like this for every media, once you learn to sense the subtleties you gain a greater appreciation for everything as a whole.
The point I'm trying to make here is not "shut up and listen to the elitists", not in the least. I merely want people to openly discuss their opinions again and by openly I mean listen to each other and try out their suggestions. But most of all I want arguments of this kind "Well I like it and even though you listed X reasons why it sucks I’m still having fun so you should just shut up" to disappear.
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