Wry Bread wrote:
Yeah. On the one hand, it's pretty great to get your stuff reblogged, because not a lot of people look at your "likes," but reblogs mean that someone enjoyed whatever you made enough to share it directly with everyone else. On the other hand, I for example reblog things really sparingly. Something has to be really special or personal for me to reblog it, in big part because blogs that do nothing but reblog drive me kind of crazy. It's a bit like having a deviantart account that only favorites things, only more in your face I guess. Also I know that the handful of people who watch my tumblr are all pretty much people I know from elsewhere but I don't like cluttering up their feeds with random junk, you know? It's like... if you reblog everything you see, it really doesn't mean anything anymore. I'm always a little disappointed when I see that someone who reblogged a drawing of mine has already reblogged 35 other random posts between then and when I take a gander at their tumblr because it pretty much means they're just clicking whatever lands in front of them.
This may be one of the things that the GNAA is trying to get across; The content that's just image macros, funny gifs, or self-congratulating posts that communities reblog to make themselves feel good have no actual value outside of Tumblr.